A few weeks ago, Pepsi announced that the Pepsi 50cl plastic bottle is now back at N100 with the #NoShakinCarryGo campaign (in Lagos and Ibadan). On Friday the 11th of August, the No Shakin’ Carry Go message was brought to commuters at the Lekki toll gate.
By doing this, Pepsi wanted to bring the message of the campaign to life. Incase you are wondering what the message is, it simply means, “No shaking with the price of the Pepsi 50cl plastic bottle that is now back at N100 and you and I can now carry go with enough enjoyment and refreshment the way we truly deserve.”
So Pepsi took over the Lekki toll gate between the hours of 5 & 6 pm to spread the word in what has was termed the No Shakin’, Carry Go hour.
The plan was clever and simple; from 5pm to 6pm commuters going through the Lekki toll gate got to enjoy free toll and free bottles of Pepsi. Amazing!
Given the level of stress associated with rush hour, this break from the regular Lagos hustle and bustle was an instant success among the commuters fortunate to be on the road at that time.
Now this was truly an awesome way to say to Lagosians, No Shakin’ Carry go!
Well done Pepsi!
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