In the age of pro tools , SOUNDCLOUD and TWITTER, many are asking: are record labels dying? the truth is, even though technology has changed the music business, record labels are more important than they ever have been.
HERE ARE 5 REASONS RECORD LABELS STILL MATTER.
1. THEY CAN MAKE YOUR MUSIC BETTER
Although with the availability of digital audio workstations (DAWs) and affordable home equipment musicians are able to record good quality music from their own bedrooms.
This might appear to make record labels less important, but even with these technological developments, it is still better to record music with a record label. Record labels, whether independent or major, are run by people with experience in the industry who know what kind of music your audience wants, and how to bring out the best in new artists.
2. THEY CAN PERFECT YOUR PR.
Thanks to social media, artist can now connect directly with their fans without the need for a record label’s PR. Even the biggest of signed artists use Twitter as one of their primary PR channels.
Specialist companies and record label PR experts can help artists with their social media strategy, ensuring they make the most of these new platforms reaching out to maximum exposure.
3. THEY CAN HELP WITH DISTRIBUTION
Digital technology hasn’t just made recording more accessible, it has also changed distribution. Even though streaming services may not help artists, the ability to directly release free music to a mass audience through SoundCloud and YouTube has appealed even to the biggest of signed acts.
4. THEY CAN HELP YOU MAKE IT BIG
In fact, record labels actually invest more in finding, nurturing and promoting new artists than they have in the past, even though the industry is faced with declining record sales. Even though there have been some exceptions, to reach global superstar status, an artist needs the backing and investment of a label.
5. THEY CAN GIVE YOU CREDIBILITY
Even though the internet and modern technology has given anyone with a laptop the ability to make and release music to the general public quite easily, this doesn’t mean their music will necessarily be any good. Record labels can help here.
These are just some of the ways record labels can help artists. There is no denying that record labels still matter in the digital landscape. With a record label’s help and support, a musician can focus on what they do best: making great music.
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